TY  - BOOK
AU  - Sharma Sangeeta
AU  -  Raghuvir Singh
TI  - Advertising planning and implementation
SN  - 9788120329737 (pbk)
U1  - X:513, P6 
PY  - 2006///
CY  - New Delhi
PB  - PHI Learning Private Limited India  
KW  - ECONOMICS
ER  -