Kotler Philip Principles of marketing - 12th - Delhi Prentice Hall of India India 2008 - xxiv, 599p. cm. ISBN: 9788120332928 (pbk) 2625 Standard No.: 232,783 Source: 11522, 18/01/2008, Overseas Press Textual Subjects--Topical Terms: ECONOMICS Dewey Class. No.: X:51, K7;P8-;4 (2D)