Padmaja R. Marketing of newspapers An overview - New Delhi Kanishka Publishers India 2008 - xii,308p. cm. ISBN: 9788184570359 (hbk) 750 Standard No.: 239,161 Source: 26831, 09/01/2009, Segment Book Distributors Textual Subjects--Topical Terms: ECONOMICS Dewey Class. No.: X8(4):51, P8