Rao, Vithala R. <br/><br/>
Advanced introduction to pricing strategy and analytics 

 - Cheltenham :  Edward Elgar Publishing,  2023. 
 - x, 305p. 
 - Elgar advanced introductions .
<br/><br/> This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing. 
<br/><br/><label>ISBN: </label>9781788110099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics / Marketing / General<br/>Business & Economics / Sales & Selling / General<br/>Business statistics