TY  - BOOK
AU  - Rao, Vithala R.
TI  - Advanced introduction to pricing strategy and analytics
T2  - Elgar advanced introductions
SN  - 9781788110099
PY  - 2023///
CY  - Cheltenham
PB  - Edward Elgar Publishing
KW  - Business & Economics / Marketing / General
KW  - Business & Economics / Sales & Selling / General
KW  - Business statistics
N2  - This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing
ER  -