TY  - BOOK
AU  - Hollensen, Svend.,
AU  - Opresnik, Mark Oliver.,
TI  - Marketing: A Relationship Perspective
SN  - 9798886130669
PY  - 2024///
CY  - London
PB  - World Scientific
KW  - Marketing
N1  - References: Aaker, D.A., Ackhoff, R.I
ER  -