Feroz, A. Karim., <br/><br/>
Digital Analytics For Marketing 
by A. Karim Feroz, Gohar F. Khan and Marshall Sponder. 
 - New York:  Routledge,  2024. 
 - xii,307p. 
<br/><br/><label>ISBN: </label>9780367456412 
<br/><br/><label>Subjects--Topical Terms: </label>