TY  - BOOK
AU  - Eyal, Nir
AU  - Hoover, Ryan
TI  - Hooked: : How to Build Habit-Forming Products
SN  - 9780241184837
PY  - 2019///
CY  - New Delhi
PB  - Penguin Life
KW  - Consumer behavior
KW  - Habit formation
KW  - Product design
KW  - User-centered system design
KW  - Human-computer interaction
KW  - Internet marketing
KW  - Psychology, Industrial
N1  - Includes bonus content, acknowledgements and notes
N2  - Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging
ER  -