TY  - BOOK
AU  - Thaler, Richard H. 
AU  - Sunstein, Cass R. 
TI  - Nudge: : The Final Edition
SN  - 9780141999937
PY  - 2021///
CY  - Sonipat
PB  - Penguin random House
KW  - Decision making—Psychological aspects
KW  - Behavioral economics
KW  - Social influence
KW  - Consumer behavior
KW  - Public policy
N1  - Includes acknowledgement, Notes and index
N2  - Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture”—a concept the authors invented—to help us make better decisions for ourselves, our families, and our society
ER  -