01237nam a22001577a 450000500170000000800410001703700120005804000130007008400180008310000150010124500210011626000310013730000620016852008270023065000220105720250902112801.0250902b        |||||||| |||| 00| 0 eng d  cTextual  aRTLcRTL  aX:8N, Q4qRTL  aSmith, Ron  aPublic relations  aNew York bRoutledgec2014  aix, 268 p.bIncludes bibliographical references and index  aPublic Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.  a Public relations