TY  - BOOK
AU  - Mutum, Dilip S. 
AU  - Ghazali, Ezlika M. 
TI  - Consumers, society and marketing: A sustainability perspective 
SN  - 9783031393587
PY  - 2023///
CY  - Switzerland 
PB  - Springer 
N2  - Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications.
ER  -