Sethna, Zubin <br/><br/>
Consumer behaviour 

 - 5th 
 - New Delhi  Sage  2023 
 - xxiii, 584 p.   Includes bibliographical reference and index 
<br/><br/> Consumer behavior is the study of how individuals and groups select, purchase, use, and dispose of goods, services, ideas, and experiences to satisfy their needs and wants. It is a multi-stage process influenced by psychological, personal, and social factors, such as emotions, culture, personal values, and marketing efforts. Understanding consumer behavior is crucial for businesses to develop effective marketing strategies. 
<br/><br/><label>ISBN: </label>9781529754063 
<br/><br/><label>Source: </label> textual