TY  - BOOK
AU  - Selnes, Fred
AU  - Lanseng, Even J. 
TI  - Marketing management: A customer-centric approach
SN  - 9781529624250
PY  - 2025///
CY  - New Delhi
PB  - Sage
N2  - Marketing management is the process of planning, implementing, and controlling marketing activities to achieve organizational goals. It involves understanding customer needs, developing strategies for products and services, setting prices, promoting them through various channels, and analyzing results to ensure goals are met profitably
ER  -