TY  - BOOK
AU  - Charan, Ashok
TI  - Marketing analysisL A practitioner`s guide to marketing analytics and research methods 
SN  - 9780000988881
PY  - 2020///
CY  - New Jersey
PB  - World Scientific 
N2  - The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers
ER  -