TY  - BOOK
AU  - Hollensen, Svend
AU  - Opresnik, Mark Oliver
TI  - Marketing: A relationship perspective
SN  - 9798886130669
PY  - 2015///
CY  - New Jersey 
PB  - World Scientific publishing Co. Inc. 
N2  - Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the ‘new’ relationship approach into the traditional process of developing effective marketing plans
ER  -