TY  - BOOK
AU  - Ramendra Singh
TI  - Bottom of the Pyramid Marketing: Making, Shaping and Developing BoP Markets
SN  - 9781787145566
PY  - 2018///
PB  - Emerald Publishing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/9781787145559
ER  -