TY  - BOOK
AU  - Arch G. Woodside
TI  - Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes
SN  - 9781786351227
PY  - 2018///
PB  - Emerald Publishing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201825
ER  -