TY  - BOOK
AU  - Dhruv Grewal
TI  - Shopper Marketing and the Role of In-Store Marketing
SN  - 9781784410018
PY  - 2014///
PB  - Emerald Publishing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411
ER  -