TY  - BOOK
AU  - K. Scott Swan
TI  - Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
SN  - 9781781900161
PY  - 2012///
PB  - Emerald Publishing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979(2012)23
ER  -