TY  - BOOK
AU  - Arch G. Woodside
TI  - Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises
SN  - 9781780525761
PY  - 2012///
PB  - Emerald Publishing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964(2012)18
ER  -