TY  - BOOK
AU  - Naresh K. Malhotra
TI  - Review of Marketing Research: Special Issue ? Marketing Legends
SN  - 9780857248978
PY  - 2011///
PB  - Emerald Publishing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2011)8
ER  -