TY  - BOOK
AU  - Arch G. Woodside
TI  - Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research
SN  - 9781849506038
PY  - 2009///
PB  - Emerald Publishing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173(2009)3
ER  -