TY  - BOOK
AU  - Arch G. Woodside
TI  - Evaluating Marketing Actions and Outcomes
SN  - 9780762310463
PY  - 2003///
PB  - Emerald Publishing
UR  - https://www.emerald.com/insight/publication/doi/10.1016/S1069-0964(2003)12
ER  -