TY  - BOOK
AU  - Allenby Greg M
TI  - Perspectives on Promotion and Database Marketing: the Collected Works of Robert C Blattberg
SN  - 9789814287067
PB  - World Scientific
KW  - Business And Management
UR  - https://www.worldscientific.com/worldscibooks/10.1142/7442#t=toc
ER  -