TY  - BOOK
AU  - Piller Frank T Et Al
TI  - Handbook of Research in Mass Customization and Personalization In 2 Volumes - Volume 1: Strategies and Concepts; Volume 2: Applications and Cases
SN  - 9789814280280
PB  - World Scientific
KW  - Business And Management
UR  - https://www.worldscientific.com/worldscibooks/10.1142/7378#t=toc
ER  -