TY  - BOOK
AU  -  Mar¡a Rodr¡guez-Rabad n Benito 
TI  - Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices
SN  - 9781003310686
PB  - Taylor and Francis
UR  - http://www.taylorfrancis.com/books/9781003310686
ER  -