TY  - BOOK
AU  - Michael W. Obal, Nina Krey, Christian Bushardt
TI  - Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
SN  - 9783319118154
PB  - Springer
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-11815-4
ER  -