TY  - BOOK
AU  - Oliver Gassmann, Alexander Schuhmacher, Max von Zedtwitz, Gerrit Reepmeyer
TI  - Leading Pharmaceutical Innovation
SN  - 9783319668338
PB  - Springer
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-66833-8
ER  -