TY  - BOOK
AU  - Curtis Tony
AU  - Curtis Tony
TI  - Marketing for engineers, scientists and technologists
SN  - 9780470057094 (pbk)
U1  - X:510bBT2, P8 
PY  - 2008///
CY  - West Sessex 
PB  - John wiley     
KW  -  Marketing
KW  -  New products
KW  -  Product management
KW  - Operational Research
N1  - Include bibliographical references; Glossary 335-342p.; Index 343-351p
ER  -