TY  - GEN
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo 
AU  - Gremler, Dwayne D.
AU  - Mende, Martin
AU  - Shainesh, S.
TI  - Services marketing: : integrating customer focus across the firm 
SN  - 978-93-6444-955-7
PY  - 2025///
CY  - Chennai, India
PB  - Mc Graw Hill, 
KW  - Marketing
KW  - Economics
ER  -