Olszak, Celina M.

Business intelligence and big data: Drivers of organizational success - London CRC Press 2020 - xv, 178 p. Includes bibliographical reference and index

Business Intelligence and Big Data: Drivers of Organizational Success examines how the success of an organization largely depends on the ability to anticipate and quickly respond to challenges from the market, customers, and other stakeholders. Success is also associated with the potential to process and analyze a variety of information and the means to use modern information and communication technologies (ICTs). Success also requires creative behaviors and organizational cleverness from an organization.


9781032938509

Textual