TY  - BOOK
AU  - Sudhir Rana; Priya Jindal; Indrajit Ghosal; Arpan Anand; Subhadeep Mukherjee
TI  - Marketing Perspectives on Phygitalization
SN  - 9781003569008
PB  - Taylor and Francis
UR  - http://www.taylorfrancis.com/books/9781003569008
ER  -