TY  - BOOK
AU  - Philip Kotler; Subhadip Roy; Satyajit Chakrabarti; Dipak Saha; Rabin Mazumder
TI  - Perspectives in Marketing, Innovation and Strategy
SN  - 9781003434467
PB  - Taylor and Francis
UR  - http://www.taylorfrancis.com/books/9781003434467
ER  -