TY  - BOOK
AU  - Victor J. Strecher; Rajeev Batra; Punam Anand Keller
TI  - Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
SN  - 9781315702872
PB  - Taylor and Francis
UR  - http://www.taylorfrancis.com/books/9781315702872
ER  -