Jindal Garima Au.; Jain S.K. Gu. <br/><br/>
Impact of celebrity endorsement, brand image and consumer involvement on brand equity 

 -  2021 
 - 149p. 
<br/><br/><label>Source: </label>Theses 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce