00576nam a2200205Ia 450000500170000000800460001703700110006304000080007404000080008204000080009004100080009804100080010608400080011410000370012224500900015926000090024930000100025865000130026870000890028120260430150244.0008  250103s9999    xx            000 0 eng d  aTheses  aCRL  beng  ceng  2eng  aeng  qCRL  aJindal Garima Au.; Jain S.K. Gu. 0aImpact of celebrity endorsement, brand image and consumer involvement on brand equity  c2021  a149p.  aCommerce  aUniversity of Delhi. Faculty of  Commerce & Business Studies. Department of Commerce