Malhotra Suzanee Au.; Jain Abhay Gu.; Jain Sanjay K. Gu. <br/><br/>
Brand Love, its Antecedents and Consequences: An Empirical Study with Reference to Hedonic and Utilitarian Products 

 -  2022 
 - 220p. 
<br/><br/><label>Source: </label>Theses 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce