TY  - BOOK
AU  - Malhotra Suzanee Au.; Jain Abhay Gu.; Jain Sanjay K. Gu.
AU  - University of Delhi. Faculty of Commerce and Business Studies. Deptt. of commerce
TI  - Brand Love, its Antecedents and Consequences: An Empirical Study with Reference to Hedonic and Utilitarian Products
PY  - 2022///
KW  - Commerce
ER  -