Megha Bharti Au.; Suneja Vivek Gu. <br/><br/>
Strategic Role of Behavioral Nudges in Green Marketing: An Analysis of  Compromise and Asymmetric Dominance Effects 

 -  2024 
 - 141p. 
<br/><br/><label>Source: </label>Theses 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management