Piercy Nigel F <br/><br/>
Market-led strategic change: transforming the process of going to market 

 - 5 
 - London  Routledge         2017 
 - xx, 582p. ill.  cm 
<br/><br/> Index 569-582p. 
<br/><br/><label>ISBN: </label>9780415834278 (pbk) 
<br/><br/><label>Standard No.: </label>197806 
<br/><br/><label>Source: </label> 57, 09/03/2017, Aviva Books Company  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing management<br/>Operational Research
<br/><br/><label>Dewey Class. No.: </label>X:74, Q7