TY  - BOOK
AU  - Piercy Nigel F
TI  - Market-led strategic change: transforming the process of going to market
SN  - 9780415834278 (pbk)
U1  - X:74, Q7 
PY  - 2017///
CY  - London
PB  - Routledge       
KW  -  Marketing management
KW  - Operational Research
N1  - Index 569-582p
ER  -