Wierenga Berend Ed. <br/><br/>
Handbook of marketing decision models 

 - New York   Springer        2008 
 - x, 625p.  cm. 
 - International series in operations research and management science .
<br/><br/> Includes bibliographical references.; Index 593-610p.; Bibliographies 615-625p. 
<br/><br/><label>ISBN: </label>9780387782126 (hbd) 
<br/><br/><label>Standard No.: </label>94683 
<br/><br/><label>Source: </label> 2494, 08/02/2010, New India Book Agency  Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/> E-Business<br/> Electronic commerce<br/> Enterpreneurship<br/> Information systems applications<br/>Economic-management science
<br/><br/><label>Dewey Class. No.: </label>B2T0b8Bg, P8   TOR