TY  - BOOK
AU  - Wierenga Berend Ed.
TI  - Handbook of marketing decision models
T2  - International series in operations research and management science
SN  - 9780387782126 (hbd)
U1  - B2T0b8Bg, P8   TOR 
PY  - 2008///
CY  - New York 
PB  - Springer      
KW  -  E-Business
KW  -  Electronic commerce
KW  -  Enterpreneurship
KW  -  Information systems applications
KW  - Economic-management science
N1  - Includes bibliographical references.; Index 593-610p.; Bibliographies 615-625p
ER  -