Aaker David A <br/><br/>
Strategic market management 

 - 8 
 - New Jersey   John Wiley & Sons     2008 
 - xiii, 322p.  cm. 
<br/><br/> Appendix 294-308p.; Index 309-322p. 
<br/><br/><label>ISBN: </label>9780470056233 (pbk) 
<br/><br/><label>Standard No.: </label>80206 
<br/><br/><label>Source: </label> 140, 17/01/2008, Vardhman Books  Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Accounting-General<br/> Marketing management<br/> Sales marketing-Business strategy<br/> Strategic planning<br/>Operational Research
<br/><br/><label>Dewey Class. No.: </label>B2T0b8B, P8   TB