TY  - BOOK
AU  - Aaker David A
TI  - Strategic market management
SN  - 9780470056233 (pbk)
U1  - B2T0b8B, P8   TB 
PY  - 2008///
CY  - New Jersey 
PB  - John Wiley & Sons   
KW  -  Accounting-General
KW  -  Marketing management
KW  -  Sales marketing-Business strategy
KW  -  Strategic planning
KW  - Operational Research
N1  - Appendix 294-308p.; Index 309-322p
ER  -