TY  - BOOK
AU  - Shaw Steven J
AU  -  Gittinger C McFerron
TI  - Marketing in business management :  Text and readings
T2  - Macmillan marketing series
U1  - X:51, K31 
PY  - 1963///
CY  - NA
PB  - NA       
KW  - ECONOMICS
ER  -