Mclver Colin <br/><br/>
Marketing for managers    The practical man's guide to a complex subject 

 - London  Longman         1972 
 - v, 224p.  cm. 
 - Professioanl perspectives in marketing ed by Colin Mclver .
<br/><br/><label>Standard No.: </label>131,045 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>X:51, L2