TY  - BOOK
AU  - Mclver Colin
TI  - Marketing for managers :  The practical man's guide to a complex subject
T2  - Professioanl perspectives in marketing ed by Colin Mclver
U1  - X:51, L2 
PY  - 1972///
CY  - London
PB  - Longman       
KW  - MARKETING
ER  -