TY  - BOOK
AU  - Boone Louis E
AU  -  Kurtz David L
TI  - Contemporary marketing
U1  - X:51, M01 
PY  - 1980///
CY  - Hindsdales
PB  - Drydern Press      
KW  - ECONOMICS
N1  - Glossary p494; Appendix p485
ER  -