Zoltners A  A Ed <br/><br/>
Marketing planning models 

 - Amsterdam  North Holland        1982 
 - ix, 276p.  cm. 
 - Studies in the management sciences; 18 .
<br/><br/><label>Standard No.: </label>131,054 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ECONOMICS
<br/><br/><label>Dewey Class. No.: </label>X:5, M2